“Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email mini-course or whatever… and people still aren’t signing up for ...

Creating a lead magnet is an effective way to capture leads and build your email list. To create a lead magnet, start by identifying the needs of your target audience and what type of content they ...

Our profession has in front of us the greatest opportunity for increased relevance and abundance that I have seen in 40 years. Demand for our services, skill sets, and leadership have never been ...

Who should listen: Solopreneurs who need to develop their own leads and want to solve problems they love to solve for the type of clients they love to help. Key idea: Business isn’t B2C or B2B. Rather ...