The cash register rings. Who gets the credit? That's the crucial question in advertising these days—particularly in Internet advertising, where it's easy to track clicks and links but often hard to ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Do you run a ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. First announced in November, the service allows advertisers to place a piece of ...

Google Ads has begun rolling out Enhanced Conversions for Leads, offering an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already ...