Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s pretty much everything and the kitchen sink — it spills over, ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Marketers are increasingly cautious and are rethinking how they plan, launch, manage, and protect their campaigns in the view of the pandemic. To add to their woes, the programmatic supply chain ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...