The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Baseball icon Yogi Berra is often credited with saying, “It’s tough to make predictions, especially about the future.” This is particularly true for the warehouse operations at the core of e-commerce, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Based on US health insurance consumer behavior reported in the eHealth Insights: 2020 Retrospective report, notable trends of the past year to watch for in 2021 include the popularity of $0 premium ...

The COVID-19 pandemic is changing the U.S. economy in general and the healthcare system specifically, especially when it comes to consumer behavior. An examination of consumer sentiment before and ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...