For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

Obtaining trademark registration for color trademarks can be a complicated undertaking. In a recent precedential opinion, the Trademark Trial and Appeal Board in In re Forney Industries, Inc. weighed ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Interesting Topics: Typography, branding and identity systems, designing for space and environment, interactivity and UX/UI, motion graphics, packaging design, publication design, design thinking, ...

At its core, packaging is the art of designing and creating containers for products. It’s not merely a functional necessity; it’s a pivotal player in a brand’s marketing strategy. The success or ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...