Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Seasonal color analysis is a technique that categorizes individuals into seasonal color palettes based on the tone of their skin, hair, and eyes. This method helps users identify which shades enhance ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

If you're wondering how to find the best lipstick for your skin tone—and dreading the process of trying dozens of options to figure it out—I have great news. There is a much better way to identify ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten Welsch of ATX Color Studio explain the rise in demand for structured color ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...