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Parent brand Colgate-Palmolive is incentivizing consumers to purchase a Hum smart toothbrush by offering a 30-day trial of Obé's content for live and on-demand fitness classes. Virtual fitness apps ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

It’s easy to mock smart toothbrushes, but most people don’t have very good dental hygiene. High-tech solutions like Colgate’s Plaqless Pro or Oral-B iO might be able to help by giving users feedback ...

One of the surprises of this year's Consumer Electronics Show was a smart toothbrush from Colgate, which, as it turns out, was designed to be an Apple Store exclusive. The new $100 Colgate Smart ...

Colgate’s new iPhone-compatible smart toothbrush promises to transform the way you brush your teeth, thanks to the magic of machine intelligence. So is the E1 Smart Electronic Toothbrush With ...