A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

For about a decade, media executives have heavily invested in live sports as the primary value proposition for consumers to keep subscribing to traditional pay television. While tens of millions of ...

Alphabet’s YouTube TV will soon be rolling out several different genres of skinny cable-television bundles. This is a strategic shift that studios and cable channels have been especially hoping to ...