Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. When the CEO of a global company got in touch, their request was ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

Forbes contributors publish independent expert analyses and insights. You may be wondering what a 30-year old management theory has to do with what is happening in today’s AI world. My answer: A lot.