Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

Have an aspiring content creator, pro marketer, or budding blogger to gift this holiday? If you’re looking for a last-minute present, consider giving them Write Bot™. Write Bot™ is an AI-powered tool ...

Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts ...

Opinions expressed by Entrepreneur contributors are their own. If you’re hiring a new content marketer, there are a few obvious qualities you already know you need to look for. Your new hire needs to ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...