Bitly had pretty much positioned itself as the leading URL shortener in a sea of way too many options, by offering its users a set of robust features – analytics, Bitly bundles, and more. With its ...

We use URL shortening services so often these days we're seldom even aware of them. Until, that is, one of them fails. Today, one of the most popular of these, Bitly, stopped working for some users.

Mark Josphephson is the CEO of Bitly. Catch his talk at TNW Europe in Amsterdam this May alongside 130 other top-flight speakers. The year was 2011. Bitly was at a crossroads. Over the previous three ...