Of all of the advertising I do, Yellow Pages gives me the most concern. It is very expensive; approximately 1% of our gross and I have no metrics that tell me if it works. The salesman, of course, ...

The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study ...

Over the last three decades, the search process for commercial information has changed fundamentally. The move from yellow pages to search engines has been accompanied by fundamental changes in the ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...