Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools ...

Mobile monetisation firm IronSource has launched a new tool that enables developers run A/B testing on their monetisation strategies. The tool can be accessed straight through the dashboard and is ...

Meta announced a handful of creator tools, including the ability to test different versions of Reels to see which perform best. Meta announced a handful of creator tools, including the ability to test ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...